Melbet, the international giant of the bookmaking industry, has established its presence across the globe. Every Kenyan bettor…
Knowing who stands behind the bookmaker is essential. After all, it determines the quality of your betting experience.
In this post, we disclose who’s the mastermind of the gambling behemoth and who’s in charge of the brand in Kenya, revealing the MelBet contact, license, and other details.
Up To 26,280 KES
Overview of MelBet and Its Owner
MelBet is a large bookmaking firm that enables punters from all around the world to wager online. Its website is localized in 58 languages, mobile apps are available in app stores, and betting options cater to every taste and preference.
The company accepts stakes on competitions of diverse levels, from local to global, in almost any sport conceivable, including cybersports events.
Partnering with pioneering gaming software providers, the bookmaker boasts its collection of high-end casino games and sports simulations.
History of MelBet and Company Foundation
The eminent betting platform was launched in 2012.
MelBet Kenya Owner Information
The company entered the Kenyan market in 2019. The legal entity is registered in Nairobi and is authorized to operate in the region.
MelBet Headquarters: Where Is It?
As the operator has a long and strong presence in the global gambling arena, it has offices worldwide.
Legality and Licensing
The bookie is in legit and official business, so it licenses its activities in every market it explores. Its very first license was issued by the Curaçao Gaming Control Board.
Legal Compliance in Kenya
In Kenya, the organization responsible for supervising bookmakers, lotteries, casinos, and other gambling operators is the Betting Control and Licensing Board. This institution is subordinate to the national government.
MelBet Kenya holds two authorizations numbered 0000332 and 0000223 from the board.
Reputation and Reliability of MelBet
Time is the best test. And by the looks of it, MelBet has passed that test. The company has already celebrated its 10th anniversary, and it consistently ranks among the top bookmakers in many nations throughout the world.
The brand has hundreds of thousands of supporters who remain loyal to it thanks to favorable conditions and generous rewards.
MelBet adheres to responsible gambling, opposes illegal activities, and takes exceptional care of customers’ personal data. The bookie employs the latest technical capabilities to ensure safe gaming.
Comparison With Other Bookies on the Market
|Year of foundation
|Website, iOS and Android apps
|Sports, Esports, Casino, Virtuals, Toto, Bingo
|Sports, Jackpots, Virtuals
|Sports, Jackpots, Virtuals
|Website, Android app
|Sports, Casino, Virtuals
Owner’s Influence on the Company’s Operations
While remaining within the ready-made business model, the Kenyan owner has been making notable contributions to the development and improvement of the platform.
Owner’s Role in Strategy and Business Plan Development
From the very beginning, the operator’s representative in the area focused on adapting the site to the needs and possibilities of local players.
For instance, the localized site considers Kenyan punters’ preferences by offering their beloved sports, such as football, cricket, basketball, volleyball, and rugby.
A real boon for the clientele is the promotions section, which teems with free bets, prize drawings, refunds, and a whole lot of other incentives.
Owner’s Input to Improving the Service and User Experience
The platform is easy to use for Kenyan gamblers from start to finish, from registering and claiming winnings.
For customer convenience, basic operations, such as signup, login, deposits, and withdrawals, can be carried out through a single phone number. It serves as both a username and a wallet.
Knowing the domestic market inside out, the owner integrated the most demanded payment systems, M-PESA and Airtel, which greatly facilitate and speed up the process of paying money in and out.
Placing wagers with a bookmaker that is an internationally recognized brand is a truly exciting experience. But it’s critical when a betting brand owner understands the intricacies of the local market and tailors the services to it.
MelBet combines both. That’s why it’s one of the frontmost gambling platforms in Kenya.